The California Consumer Privacy Act wants to making opting out of data collection as easy as clicking a button. But for publishers, advertisers and ad tech companies, it’s not so simple. On Tuesday, the Interactive Advertising Bureau and the IAB Tech Lab released the first draft of a compliance framework to help companies handle the... Continue reading »
The post The IAB/IAB Tech Lab Publish A Compliance Framework For CCPA And Public Comments Are Open appeared first on AdExchanger.
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