MediaMath launched on Wednesday a digital media-buying framework called SOURCE to give advertisers, publishers and every vendor in between visibility across the supply. MediaMath has assembled a roster of partners for the initiative that span the ecosystem. They include Havas Media and its own advertising customers, SSPs Rubicon Project and Telaria, news publishers such as... Continue reading ยป
The post MediaMath Targets Supply Chain Transparency With SOURCE Framework appeared first on AdExchanger.
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