MediaMath launched on Wednesday a digital media-buying framework called SOURCE to give advertisers, publishers and every vendor in between visibility across the supply. MediaMath has assembled a roster of partners for the initiative that span the ecosystem. They include Havas Media and its own advertising customers, SSPs Rubicon Project and Telaria, news publishers such as... Continue reading »
The post MediaMath Targets Supply Chain Transparency With SOURCE Framework appeared first on AdExchanger.
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