The third-party cookie isn’t crumbling so much as imploding. In a Friday email to advertisers and publishers, Facebook said that on Oct. 24 it will start offering a first-party cookie option for the Facebook tracking pixel so that businesses can keep targeting their ads and measuring their campaigns without relying on third-party cookies. Facebook confirmed... Continue reading »
The post Your Move, Apple: Facebook Intros First-Party Cookie Option To Power Its Tracking Pixel appeared first on AdExchanger.
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