Six exchanges and a handful of top publishers who work with Index Exchange’s wrapper say they consistently notice anomalies indicating the exchange prioritizes itself. At least two of those exchanges are composing a letter to Index Exchange CEO Andrew Casale threatening to withdraw from its wrapper unless it takes steps to ensure neutrality, AdExchanger has... Continue reading »
The post Wrapper Wars: Exchanges And Publishers Question Fairness Of Index Exchange’s Wrapper appeared first on AdExchanger.
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