Tuesday, October 9, 2018

How WordPress Ensures Brand Safety Across Its Longtail

Because WordPress hosts numerous blogs and websites – it claims to power 31% of the internet – it has a tough time scaling its ability to police brand safety. While brands can often find their audiences on WordPress domains, they can also find themselves next to unsavory content. So WordPress, which runs an exchange called... Continue reading »

The post How WordPress Ensures Brand Safety Across Its Longtail appeared first on AdExchanger.



from AdExchanger https://ift.tt/2OMWzOH
via IFTTT

No comments:

Post a Comment