Tuesday, October 23, 2018

Forbes Sells More Intelligently By Mapping Content To Audiences

What kind of stories do people in market for a luxury SUV read? Forbes is answering that question using data, not a gut feeling, so brands can buy sponsorships and branded content based on what resonates with an audience. That question was once impossible to answer. Publishers would know, for instance, if readers indexed highly... Continue reading »

The post Forbes Sells More Intelligently By Mapping Content To Audiences appeared first on AdExchanger.



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