Tuesday, March 31, 2020
75 Beautiful Minimal Desktop and Laptop Wallpapers for Minimalist Lovers
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Saturday, March 28, 2020
48 Free Amazing Display Fonts
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Friday, March 27, 2020
40 Free Highly Functional Dingbat Fonts
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8 Morning Activities to Boost Your Creativity
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5 Eco-Friendly Companies That Help Change The World
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35 Beautiful Vintage Fonts for Your Designs
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50 Signature Fonts to Improve Your Designs
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Thursday, March 26, 2020
Apple’s Safari Cut Off All Workarounds For Cross-Site Tracking – Now What?
Apple’s announcement Wednesday that it will fully block all third-party cookies in Safari by default and that it’s cracking down on any effort to circumvent tracking prevention shouldn’t come as a shock to anyone. And in terms of what this means for advertisers, publishers and ad tech companies, the answer is: More of the same.... Continue reading »
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How Wirecutter Is Equipping People For COVID-19
This month, during the pandemic’s Great Toilet Paper Shortage, Wirecutter’s December review of the best bidet became one of its most popular articles. But it’s not all about bidets. The New York Times-owned site’s overall traffic and readership is up year over year – in some cases more than 50%. Wirecutter’s affiliate program is also... Continue reading »
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Wednesday, March 25, 2020
The Death Of Third-Party Cookies Disproportionately Hurts Small Publishers
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Joshua Koran, head of innovation labs at Zeta Global. Before the COVID-19 pandemic dominated the spotlight and our daily lives, the digital advertising industry was rife with speculation about the future of marketing and advertising... Continue reading »
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Tuesday, March 24, 2020
Data Companies Navigate The Tension Between Giving Stuff Away For Free During COVID-19 – And Being Accused Of Opportunism
Companies are in the giving spirit in the age of coronavirus. Data companies are giving their data away for free, service providers are waiving their fees, ed tech companies are providing free access to their platforms, publishers are taking down their paywalls. The impulse is usually genuine. The challenge is spreading the word so people... Continue reading »
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Monday, March 23, 2020
12 .design Sites To Inspire Your New Domain
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7 Amazing Metal Business Card Designs
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Sunday, March 22, 2020
80 Empowering Graduation Quotes You Need to Hear
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Friday, March 20, 2020
Digital Media Changes Course As COVID-19 Rewrites Content Interests
The type of content that matters to people has completely shifted as Americans stay home in response to the COVID-19 pandemic. Digital media companies are quickly evaluating what’s doing well or falling flat and adjusting their content production strategies. They’re also figuring out how to produce video content and replace live events as their employees... Continue reading »
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Our Global Identity Crisis And Revolution: Keeping The Momentum Going
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jason White, global publisher and tech strategy at Prohaska Consulting. Before I get to anything related to our industry, I hope that you and your families are safe and healthy, as we get through... Continue reading »
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Wild Ride For Publishers; ANA Seeks CCPA Delay
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News You Can Use Many publishers face a tough choice with their COVID-19 coverage. A mix of anxiety about breaking news and being stuck at home means page views are way up, but the traffic surge goes to coronavirus stories that many advertisers wish... Continue reading »
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Thursday, March 19, 2020
What’s Feng Shui? Origin and History
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Will Publishers Benefit From Media Consumption Spike?; Disney Could Sell TrueX Ad Platform
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Short-Term Gains, Long-Term Pains Media consumption is spiking almost as fast as the coronavirus is spreading, with people locked in their homes. But TV networks may only see short-term gains as the world faces a recession and production crews are forced to halt filming,... Continue reading »
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Wednesday, March 18, 2020
The 6 Visual Trends That Will Define 2020
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4 Ways InventHelp Can Turn Your Idea into Success
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How French Video Publisher Brut Made Its US Debut By Covering Underreported Stories
The French video publication Brut emerged with a splash three years ago, just before the French presidential campaign. Brut produces high-quality news content with experienced journalists, but delivered casually, like friends talking to each other. In the short time since its debut, Brut said it became the third-most trusted news source in France. But now,... Continue reading »
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Tuesday, March 17, 2020
PubMatic’s Audience Encore Makes It Easier To Use Publisher First-Party Data
PubMatic unveiled a product Tuesday called Audience Encore, designed to let ad buyers use a publisher’s first-party data across the entire PubMatic exchange. PubMatic Audience Encore lets publishers set up a private marketplace (deal ID) with buyers that includes their audience data. Buyers can then target the audience segment both on that publisher’s site and... Continue reading »
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Saturday, March 14, 2020
Coronavirus Puts Digital Media In A State Of Flux
Digital media is starting to feel the effects of COVID-19’s US invasion. Consumer engagement in online content is spiking. And while some advertisers are watching and waiting, others are taking action and shifting media budgets or strategy. The traffic effect At Insider Inc., for example, traffic is way up as people seek information about the... Continue reading »
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Friday, March 13, 2020
10 Sustainable Strategies for Architectural Design
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Shining A Light On The Darker Side Of Bid Shading
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Danny Spears, chief operations officer at The Ozone Project. With better practices in programmatic advertising rapidly replacing the persistent problems of the past, we must call out and challenge things that stand in the way... Continue reading »
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Thursday, March 12, 2020
Top 10 Free and Effective URL Shorteners
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What it Takes to Start a Brand: The Story of Lumens
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How to Choose Your Fashion Style – A Guide by Siksilk
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Wednesday, March 11, 2020
Streamlined Data Tool Helps WarnerMedia Supercharge Branded Content
WarnerMedia’s wide range of shows, personalities and topics means the company can create vastly different types of branded content. Data plays a key role in matchmaking between the advertiser’s target audience and the content and delivery those potential customers like best. Launchpad, WarnerMedia’s branded content studio, starts its pitch by showing how their brands show... Continue reading »
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Tuesday, March 10, 2020
How The Evening Standard and The Independent Use The Power Of Their Brands To Recommend Products
ESI Media owns The Evening Standard and The Independent, but each newspaper approaches affiliate product recommendations differently. “To add value to our consumers, we ask, ‘What’s relevant to our users? And where do we have authority?’” said Sandro Del Grosso, head of digital partnerships and ecommerce for ESI Media. For example, The Evening Standard offers... Continue reading »
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Monday, March 9, 2020
40+ Inspirational Father’s Day Messages and Wishes
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Can LiveRamp Survive The Cookie Apocalypse?
Although LiveRamp prefers to publicly minimize its reliance on third-party cookies, those little text files are the glue that connects offline data with web browsing. “Put it like this,” said Ari Paparo, CEO and co-founder of Beeswax. “If cookies disappeared tomorrow, LiveRamp would be very affected.” To be fair, that would be true for most... Continue reading »
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101 Quotes about Love, Life, and God from Rumi
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Saturday, March 7, 2020
How To End a Business Letter or Email (Best Practices to Follow)
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Friday, March 6, 2020
Publishers Are Wary Of New Tech That Wants To Use Their First-Party Cookies
“Just make this little tweak to your page.” With the clock ticking on third-party cookies, publishers will soon be the only part of the ad ecosystem with direct relationships with their readers. Naturally, everyone else wants in on that relationship. Buy-side ad tech has been more aggressive asking publishers to share user data, even as... Continue reading »
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What Should Replace The Third-Party Cookie? It Depends On Who You Ask.
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Premesh Purayil, chief technology officer at Ranker. At the IAB’s recent annual leadership meeting, it seemed that advertisers and publishers were fond of saying, “first-party data is the new currency,” while all the vendors... Continue reading »
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A Marketer's Wish List For Supply-Path Transparency
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Epstein, engagement manager at Jounce Media. The near-universal deployment of publisher ads.txt and app-ads.txt files and the equally wide deployment of exchange sellers.json files brings a much needed dose... Continue reading »
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Thursday, March 5, 2020
Marketers Struggle To Relearn The Former DoubleClick ID
Third-party cookies are going away and Google is restricting ID sharing. What does this mean for Google’s suite of advertising IDs and the advertisers and publishers that rely on them for monetization? It’s one of the most consequential questions for the world of online advertising, but nobody has a clear answer. Google operates two different... Continue reading »
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Wednesday, March 4, 2020
As DSPs Go Under, Exchanges Get Tough About Getting Paid
The list of failed DSPs is getting long: Sizmek. IgnitionOne. Eyeview. AudienceScience. Each DSP left unpaid invoices to suppliers when they went bankrupt or closed, forcing exchanges to eat the losses or claw back money they already gave to publishers. Now exchanges are getting tough about getting paid. Nearly one year post-Sizmek, BidSwitch, TripleLift, PubMatic, OpenX,... Continue reading »
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Newsweek: ‘The Cannabis Business Is Here To Stay, And We Want To Help It Grow’
Shaun Hekking, SVP of national sales at Newsweek, has blunt words for publishers that don’t accept cannabis advertising: “There’s no reason we can see not to work with cannabis advertisers.” “We’ve been covering cannabis editorially since before Woodstock and writing about the business side since the early 2000s,” said Hekking, who joined Newsweek early last... Continue reading »
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OAREX: Ad Payments Have Stabilized, But Payment Gap Remains An Issue
Digital media payment issues have settled down from a year ago, when Sizmek went bankrupt with tens of millions of dollars owed to ad tech companies and publishers, but there are still troubling trends in the market, according to the OAREX Q4 2019 online advertising payments report released on Tuesday. The data for the report... Continue reading »
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Tuesday, March 3, 2020
How Oregon Public Broadcasting Takes A Members-First Approach To Notifications
As ad-supported local news struggles, member-supported Oregon Public Broadcasting is expanding. In addition to radio, it now produces TV and digital content to keep an audience of 1.5 million people informed. As part of its digital investment, it doubled its newsroom in the past five years. Posting went from supporting radio features, with a 9am-5pm... Continue reading »
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To Thrive In 2022, Media Buyers Must Reassess Their Marketing Strategies Now
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Turner, head of ad product for RED at The Washington Post. For the digital advertising industry, 2019 was a year publishers, media buyers and ad tech vendors spent predicting how... Continue reading »
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GroupM Partners With Index Exchange As Hold Cos Lean Into SSPs
The supply-side platform Index Exchange and WPP’s media buying unit GroupM are approaching publishers with an unusual partnership. According to three publishers who were briefed about the deal, GroupM will begin to rout a majority of its demand through Index Exchange as part of a supply-path optimization (SPO) effort. Concentrating demand on Index’s pipes will... Continue reading »
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Sunday, March 1, 2020
Top 10 Tools for Creating Killer Email Signatures
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12 Incredible Minecraft Books for Kids
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5 Easy Steps to Making a Vision Board
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