One year after first launching programmatic ads, BuzzFeed is doubling down with BuzzFeed Exchange, a formal expansion of its programmatic product offerings. BuzzFeed’s inventory has grown to 3 billion impressions a month, up from the 1 billion impressions a month it offered when it debuted programmatic ads a year ago. The BuzzFeed Exchange aims to... Continue reading »
The post One Year In, The BuzzFeed Exchange Deepens The Publisher’s Programmatic Offering appeared first on AdExchanger.
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