Thursday, July 6, 2017

You Don’t Use Desktop Strategies In-App, So Why Apply The Same Quality Standards?

AdExchanger |

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maggie Mesa, vice president of mobile at OpenX. By now, it should go without saying that in-app advertising and desktop advertising are two completely different animals – and publishers need to... Continue reading »

The post You Don’t Use Desktop Strategies In-App, So Why Apply The Same Quality Standards? appeared first on AdExchanger.



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