Wednesday, July 12, 2017

Why Brands Want Lifetime Value In Real-Time Bidding

AdExchanger |

Some advertisers are shifting from traditional CPM buying to new tactics, often dubbed dynamic CPMs or dCPMs, which connect digital media dollars to lifetime value (LTV) metrics. While most brands still make online ad buys based on cookies and bidstream data evaluated in milliseconds, publishers are starting to accommodate forward-thinking advertisers. For instance, Angie’s List... Continue reading »

The post Why Brands Want Lifetime Value In Real-Time Bidding appeared first on AdExchanger.



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