Friday, July 14, 2017

Time Inc. Overhauls Analytics To Make Content Creation Data-Driven

AdExchanger |

Time Inc. knows that producing magazine content requires data – like seeing how many issues sell based on the cover story. But digital allows for an additional level of analysis the magazine-native publisher hadn’t fully embraced. Which is why Time Inc. pruned down its more than five dozen analytics tools and focused on just a... Continue reading »

The post Time Inc. Overhauls Analytics To Make Content Creation Data-Driven appeared first on AdExchanger.



from AdExchanger http://ift.tt/2umddKl
via IFTTT

No comments:

Post a Comment