Thursday, July 6, 2017

Apple Will Let Publishers Use Their Own Ad Tech; CMOs Are Set Up For Failure

AdExchanger |

Here's today's AdExchanger.com news round-up... Want it by email? Sign up here. Garden Party Apple will let publishers use their own ad tech to monetize stories on Apple News. It becomes the latest walled garden to acknowledge media companies’ growing need to control ad serving and tracking in all distribution channels. “They've now seen the light," a... Continue reading »

The post Apple Will Let Publishers Use Their Own Ad Tech; CMOs Are Set Up For Failure appeared first on AdExchanger.



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