Tuesday, June 27, 2017

Startup Acquired.io Aims To Rescue Mobile Devs From User Acquisition Excel Hell

AdExchanger |

The mobile ad industry is a fragmented mess of ad networks. Singapore-based mobile game publisher IGG (I Got Games), which has about 17 million monthly active users globally and spends multiple millions on performance-based user acquisition (UA) every month, works with 100 different networks at any given time. “It’s labor-intensive,” said Mark Zhang, IGG’s SVP... Continue reading »

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