Tuesday, June 20, 2017

Publishers Pen A New Playbook For The Platform Era

AdExchanger |

Google AMP, Facebook Instant Articles, Snapchat: It’s enough to make a publisher’s head spin. With so many third-party distribution points, publishers need to be in constant test-and-learn mode. Yet too many fall into a trap of leaning too heavily on platforms – or not enough. When it comes to succeeding with platform distribution, half the... Continue reading »

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