Friday, June 30, 2017

Podcast: BI Throws Its Weight Behind Ads.txt

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Business Insider's Jana Meron is a big booster of ads.txt, the new IAB-backed initiative that lets publishers easily broadcast a list of their authorized resellers via a small text file published directly to their servers. Shortly after the spec came out this spring, BI became... Continue reading »

The post Podcast: BI Throws Its Weight Behind Ads.txt appeared first on AdExchanger.



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