Wednesday, June 28, 2017

Live Video Is About Branding – And Acquisition – For Publisher This Old House

AdExchanger |

Live video is picking up steam, but because it takes extra resources to produce – and monetization is still nascent – it can be a tough tradeoff for premium publishers. Yet, with more consumer platforms, such as Facebook Live, testing new monetization tactics like mid-roll ads in live video, publishers are experimenting more aggressively with... Continue reading »

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