Friday, June 23, 2017

For Publishers, Anti-Fraud Measures Are The Best Defense Against Walled Gardens

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Joe Hirsch, CEO at YellowHammer Media Group. The IAB Labs’ “ads.txt” initiative is one of several recently proposed solutions to minimize digital advertising fraud. Participating sellers, including supply-side platforms (SSPs) and publishers, would place... Continue reading »

The post For Publishers, Anti-Fraud Measures Are The Best Defense Against Walled Gardens appeared first on AdExchanger.



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