Friday, June 30, 2017

As Google Rolls Out Its Attribution Tool, How Should Publishers Respond?

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tom Noyes, CEO at Commerce Signals. A popular sports adage is “The best defense is a good offense.” That’s sensible advice for digital publishers in responding to Google Attribution. Historically, publishers used data on... Continue reading »

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