Thursday, June 22, 2017

Are Buyers Ready To Pull The Trigger On Ads.Txt?

AdExchanger |

The public comment period for ads.txt, the initiative by IAB Tech Lab to cut down on domain-spoofed traffic, is now over. But are marketers, their agencies and DSPs ready to adopt? Yes and no. To be fair, it’s still quite early. Publishers are actively creating ads.txt files and DSPs are scanning them. The IAB Tech... Continue reading »

The post Are Buyers Ready To Pull The Trigger On Ads.Txt? appeared first on AdExchanger.



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