Wednesday, June 21, 2017

Ad Platforms Should Collaborate On Brand Safety Standards

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Jon Burke, advertising lead at Automattic. Snapchat is the latest major publisher to go public with its brand safety partnerships. Prior to that, Facebook revealed that it would hire 3,000 new workers to focus on... Continue reading »

The post Ad Platforms Should Collaborate On Brand Safety Standards appeared first on AdExchanger.



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